Investing Post-Apocalypse
Monday, November 24th, 2008I remember hearing somewhere that Alcohol and Entertainment were generally unaffected by the Great Depression of the 1930’s. The idea being that people were still spending money on things that provided relief from day-to-day woes.
So I get’s ta thinkin’. What sort of things would people hold onto nowadays? Drinking would surely stick around, but I don’t think Grey Goose will continue selling as before. Malt Liquor on the other hand. I do a bit of research (read: I looked it up on wikipedia) and found that Old English has taken a dive since October.
Then I start plugging random things. Things that I imagine are strong. Walmart? Down. Halliburton? Down. McDonalds, Verizon, Apple, Down, Down, Down.
Then a light in the fog. 99 cent store, almost tripled since October. What? Lets try Dollar Tree. Dollar Tree? Doubled.
I guess it makes sense. Even with their recent price increase, 99 cent store is slowly becoming a one stop savings shop for anything you need from household items to food. If they manage to keep their prices low and follow through on ideas like a ‘gourmet section‘ and wine/beer sales, they will probably take a hefty chunk of Walmart customers and make it through these times on top.
Of course, as I am clearly well versed with all the in’s and out’s of investing, you should forget the grain of salt and jump at my financial advice immediately.
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